Brand Gap Analysis – Could Your Business Use One?
Although you may not be familiar with the term, a brand gap analysis just might be something that could elevate your online exposure.
Although you may not be familiar with the term, a brand gap analysis just might be something that could elevate your online exposure.
Targeting diverse cultural audiences online can expose your business or organization to a wide range of advantages. Many businesses aren missing out on key advantages by over looking this opportunity. Let’s examine the top 5 advantages of targeting diverse cultural audiences online to insure that your business is getting maximum benefit from your online exposure:…
Digital marketing is an ever-evolving field, with new concepts and techniques emerging regularly. Online acquisition marketing refers to the process of acquiring leads, prospects, or customers. This is typically done within the content or by optimizing the user experience. Many times without redirecting them to a separate landing page. Here are some emerging concepts used…
For some time now I’ve been marketing or helping other people market online. I’ve seen incredible successes and a few dismal failures. Many of the failures are marked with some of the same mistakes over and over again. These are just a few of the common mistakes and pitfalls that beginning marketers typically face. Unfortunately,…
Diversified Audience Targeting for online lead generation is one of the most critical challenges many businesses face. The key task is finding and targeting relevant audiences that are receptive to your messaging. Organizational messaging needs to reach well targeted specific audiences. Where can you find online spaces that are germane to your target market. Are there…
Content creation is more than a chain of words and paragraphs that occupy the blank spaces needed to fill pages on your website. Today’s web content is multi-functional, used in different ways to accomplish different things. Today’s content is deployed to convey important points while at the same time charged with attracting neFor some, creating web content is…