Digital marketing is an ever-evolving field, with new concepts and techniques emerging regularly. Online acquisition marketing refers to the process of acquiring leads, prospects, or customers. This is typically done within the content or by optimizing the user experience. Many times without redirecting them to a separate landing page. Here are some emerging concepts used…
For some time now I’ve been marketing or helping other people market online. I’ve seen incredible successes and a few dismal failures. Many of the failures are marked with some of the same mistakes over and over again. These are just a few of the common mistakes and pitfalls that beginning marketers typically face. Unfortunately,…
As more and more content surfaces online, the ability to quickly proofread and re-structure the writing used for your posts and articles is essential. There are many free online writing tools that can be used to polish your articles and posts prior to publishing them. Today let’s look at 3 free writing tools that can complement…
Diversified Audience Targeting for online lead generation is one of the most critical challenges many businesses face. The key task is finding and targeting relevant audiences that are receptive to your messaging. Organizational messaging needs to reach well targeted specific audiences. Where can you find online spaces that are germane to your target market. Are there…
Content creation is more than a chain of words and paragraphs that occupy the blank spaces needed to fill pages on your website. Today’s web content is multi-functional, used in different ways to accomplish different things. Today’s content is deployed to convey important points while at the same time charged with attracting neFor some, creating web content is…
Today’s prospects no longer respond to the marketing tactics of the past. Online marketers face a new set of challenges today and approach them from fresh perspectives. Many of the factors that were present in “the good old days” don’t have much influence today. Let’s look at some of the new considerations that influence online…