brand analysis gap
Although you may not be familiar with the term, a brand gap analysis just might be something that could elevate your online exposure. Many businesses are not familiar with a brand gap analysis.  A brand gap analysis is a strategic tool used to evaluate the current state of a brand and identify areas of improvement. It involves comparing the brand’s current position and perception in the market with its desired position and perception. This includes identifying the gaps between where
Targeting diverse cultural audiences online can expose your business or organization to a wide range of advantages. Many businesses aren missing out on key advantages by over looking this opportunity. Let’s examine the top 5 advantages of targeting diverse cultural audiences online to insure that your business is getting maximum benefit from your online exposure: 1- Increased reach:  Targeting diverse cultural audiences can help to expand your audience and reach new customers or clients who may not have otherwise found