Digital marketing is an ever-evolving field, with new concepts and techniques emerging regularly.  Online acquisition marketing refers to the process of acquiring leads, prospects, or customers. This is typically done within the content or by optimizing the user experience. Many times without redirecting them to a separate landing page. Here are some emerging concepts used for online audience acquisition: Here are some of the latest concepts in digital marketing: 1- Personalization is key when considering emerging concepts in digital marketing.