Social media marketing (SMM) is one of the major online marketing techniques with the potential to provide a great return on investment. This technique is tightly intertwined with SEO – both being organic, inbound online marketing strategies. Thus, investing more on SSM can significantly improve your search rankings and thus your visibility. The leading SEO expert of Semalt Digital Services, Andrew Dyhan, specifies what exactly you need to reap the best from SMM. 1. Find your audience and build your channels early Your audience