Online Conversation Category : RELEVANT CONVERSATION : RELEVANT EXPOSURE
Task: LEAD GENERATION / BRANDING / CUSTOMER SERVICE / CELEBRITY EVENTS / LIVE Q & A
Client Type: ANY
As time passes more businesses and brands are taking advantage of innovative apps in new and different ways. Periscope is one of those apps and it’s becoming quite clear that live streaming will play a major role in digital and social marketing for a long time to come.
Periscope marketing can be used by anyone and now it’s being used to market live events directly to select Twitter audiences.
Interactive Customer Support
Conduct Remote Focus Groups
Showing Behind-the-Scenes of Tradeshows and Events
Share Promotions and Deals
Give Overview of Brand History
Improve Message Clarity
Engage Mobile Users through Video
Monitor Other Brand’s Strategies
Seamlessly Penetrate New Markets
Respond to PR Disasters
Appeal to Different Demographics
Train Your Brand Ambassadors
Build Personal Relationships Between Customers and Executives
Coordinate Social Media Competitions
Connect With Journalists
Run Q&A Sessions
Increase and Measure Engagement with Hearts
Reach Brand Followers Remotely
Share Customer Feedback
Share Breaking News
Periscope marketing is being used for new product releases, live Q & A, star studded celebrity events, behind the scene exposure, and building more Twitter followers.
Now is the time to start experimenting with Twitter and live streaming to see if it works for your business or organization. Companies that embrace this technology early will build a strong foundation which will serve them well and produce long-term benefits down the road.