Online Conversation Category : RELEVANT CONVERSATION : RELEVANT EXPOSURE

Task: LEAD GENERATION / BRANDING / CUSTOMER SERVICE / CELEBRITY EVENTS / LIVE Q & A

Client Type: ANY

As time passes more businesses and brands are taking advantage of innovative apps in new and different ways. Periscope is one of those apps and it’s becoming quite clear that live streaming will play a major role in digital and social marketing for a long time to come.

Periscope marketing can be used by anyone and now it’s being used to market live events directly to select Twitter audiences.

  • Interactive Customer Support
  • Product Demonstrations
  • Conduct Remote Focus Groups
  • Showing Behind-the-Scenes of Tradeshows and Events
  • Share Promotions and Deals
  • Give Overview of Brand History
  • Improve Message Clarity
  • Conduct Surveys
  • Engage Mobile Users through Video
  • Monitor Other Brand’s Strategies
  • Seamlessly Penetrate New Markets
  • Respond to PR Disasters
  • Appeal to Different Demographics
  • Train Your Brand Ambassadors
  • Build Personal Relationships Between Customers and Executives
  • Coordinate Social Media Competitions
  • Connect With Journalists
  • Run Q&A Sessions
  • Increase and Measure Engagement with Hearts
  • Reach Brand Followers Remotely
  • Share Customer Feedback
  • Improve Transparency
  • Share Breaking News
  • Hosting Interviews

Periscope marketing is being used for new product releases, live Q & A, star studded celebrity events, behind the scene exposure, and building more Twitter followers.

 

Now is the time to start experimenting with Twitter and live streaming to see if it works for your business or organization. Companies that embrace this technology early will build a strong foundation which will serve them well and produce long-term benefits down the road.

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