Mobile advertising started its climb to a whopping 75% growth rate in 2013 (AdAge Mobile Fact Pack) and continues to soar. Considering this rapid growth, mobile is no longer an emerging marketing channel, it’s a real player in the digital marketing realm.
Your customers view your website online from time to time but rarely miss a SMS text message. Do you have a direct line of communication to your customers? A direct channel that your customer has given you permission to use?
It’s time to re-think mobile marketing including SMS text messaging.
Expand your online marketing strategies to the mobile realm.
Develop a direct communication channel to your target audience.
Unique Mobile Solutions:
Similar to social media, mobile marketing has become an essential part of every digital marketer’s portfolio and their online marketing strategy. The long predicted shift in the industry occurred in 2013, as category leadership shifted from smaller more specialized mobile companies to digital media leaders such as Facebook and Google.
The launch and huge success of Facebook’s mobile advertising, which scaled from zero to a multi-billion dollar run rate was unprecedented. It was clearly the single most important event in mobile advertising during 2013, and signaled the reshaping of the entire mobile landscape. Email is poised to become a “mobile-first” marketing channel this year, considering the fact that over half of all email is now opened on a mobile device. In 2014 it is predicted that email will flip from the desktop PC channel to a “mobile based” first channel.
Have you prepared your business for this key transition? Also consider this, the amount of email opened on mobile is projected to increase, and the decline in PC sales is expected to accelerate this trend (Gartner – Worldwide PC Shipments in the Third Quarter of 2013 Declined 8.6 Percent).
Are you prepared for this inevitable MOBILE marketing revolution?
Our web marketing services gets you to where you need to be.