Demographic, Psychographic and Mindset Research
It is common practice for organizations who sell services or products online to divide potential consumers into specific market segments. This allows them to target those audiences most likely to buy and engage with their products and services.
There are two dominating approaches to market segmentation. The most common approach relies on segmenting by demographic variables (e.g., age, gender). The second approach (known as “psychographics”) identifies market divisions in terms of psychological variables such as values, attitudes, and personality traits.
Demographic, psychographic and mindset research helps you make positively sure your overall online marketing strategy targets the correct audience. It is possibly the most critical aspect of developing and executing any web campaign.
We can help supplement your internal research with our exhaustive research processes to insure that your web campaigns are well targeted. This will help your organization optimize the possibility of success by using extensive demographic, psychographic and mindset research.
Who is your audience:
What does your ideal customer look like?
Why does your customer purchase your products and services?
Where does your demographic research suggest your best customers are located?.
What else do you need to know about your customers?.
Closely following the dynamics of the industry will help you identify your current and potential customers’ wants and needs. Moreover, if you gather enough information about your target audience, your desired sales results will be achievable.
Dividing your targeted audience into segments based on demographic, psychographic and mindset segmentation is a smart thing to do if you want to achieve the best possible online sales and lead generation results. It may be a bit more more time-consuming and it may cost a few extra dollars however it will help you deliver a stellar online marketing plan. It’s well worth it in the long run.