Task Focus: B2B MARKETING AUTOMATION
Sub-Focus: Lead Capture , Segmentation & Revenue Generation
B2B Marketing Automation
B2B Marketing Automation is an online campaign management system that drives prospect interactions with the brand, measures prospect
response to marketing programs, and delivers prospect information to sales representatives through the company’s CRM or salesforce automation (SFA) systems.
When used effectively marketing automation systems can deliver a continuous flow of qualified leads to your sales funnel, as well as the data needed to engage and close sales associated with those leads.
Today’s B2B organizations are faced with more complex customer life-cycles, a wider array of digital marketing channels, and an unprecedented volume of prospect and customer data to capture, evaluate and act upon.
According to Forrester Research, B2B marketers that implement marketing automation experience a 10% increase in their sales-pipeline contribution. Aberdeen Group also found that “best-in-class” companies – defined as in the top 20% of aggregate performers based on metrics such as marketing contribution to salesforecasted pipeline – are 67% more likely to use a marketing automation platform.
Many B2B’s are quickly adopting marketing as a service (MaaS) approaches.
Today early adopters of this approach to marketing benefit from the the marketing automation ecosystem. This ecosystem now includes but is not limited to – digital campaign management, social media and video marketing, web publishing, data management, online intelligence, and accounting applications.
Let us show you how you can use B2B Marketing Automation to capture, segment and engage new leads and develop new revenue for your organization.